As the world evolves, the necessity of hiring PR even gets stronger. There are too many of us struggling to find recognition and visibility in the swarming crowd of newsworthy matters and elements. PR professionals have undertaken this tedious job, to get to us the distinctness by tapping the right media professionals that they have been building substantial relationships with, as part of their job responsibilities.
Advertising may achieve quicker results, but PR benefits are long lasting. PR involves strategic communication that builds and sustains mutually beneficial long term relationships while Advertising is pure paid promotion.
PR Agencies now incorporates all services starting from Crisis Management, to Social Media Marketing, Content Marketing, Influencer Relations, Event Marketing & Overall Brand Management.
Small or big, all kinds of businesses are prone to both phenomenal growth and serious crisis at the same time. Both these events are backed well with the implementations of right PR strategy. A PR firm can help prevent such difficult times with right publicity.
Marketing is a paid process through advertising, SEO, Email marketing and content; whereas Public Relations is mostly about developing brand awareness in the press and social media with the help of effective communication.