A brand is an easily recognizable trait or an identity of a product or services that enhances the reputation of the same. It includes a name, a symbol or a design or a combination of the three that identifies a product, service, person or organization
Usually a brand value is the goodwill built up with years of services propounded, which can be weighed with a sum amount. Brands are as much for smaller businesses as it is for big companies. A strong brand image helps garner newer opportunities and establish an edge over its contemporaries.
Developing a brand helps sell your message and benefits in unseen ways. The brand plays the role of your product’s confidant who helps your product attract customers and sustain older ones. A brand name makes it a lot easier for companies to launch newer lines in the list of their offerings or services
It takes years to build a brand name and make it widely recognize. A few do’s to reach there faster.
A small budget brand development is difficult to commit but not impossible achieve. Here are a few unavoidable expenses and areas we can assess, like a tag line that conveys the message of a brand, a website, a logo and an overall product packaging, advertising and promotional activities supporting the brand promises, and staff induction for brand knowledge, its values and understanding its goals.
A logo is not necessarily the most important element to build a brand. A brand can exist and make an impact only with its name, credibility and good services. Many brands exist without logos. However, if there is no logo for your brand, the name must be a well-conceived design to seek attention.