Elvy Home Décor, a luxury home décor brand founded by Vandana Khosla, aimed to:
- Establish itself as a thought leader in luxury living and design.
- Showcase the brand’s unique blend of contemporary aesthetics and timeless elegance.
- Increase brand awareness among affluent Indian households and design enthusiasts.
- Position Vandana Khosla as a visionary entrepreneur in the home décor space.
PR Campaigns
Objective: Introduce Elvy Home Décor as a premium lifestyle brand.
Strategy:
- Conduct an exclusive launch event featuring curated décor collections.
- Collaborate with luxury influencers and design bloggers to amplify reach.
- Place advertorials in leading lifestyle and interior design magazines like Architectural Digest and Elle Décor India.
- Transforming homes into sanctuaries of elegance and comfort.
- Luxury is in the details—every piece at Elvy Home Décor is a testament to artistry.
Objective: Position Vandana Khosla as a pioneer in redefining Indian luxury home décor.
Strategy:
- Media interviews in prominent publications like The Economic Times, Vogue India, and The Hindu.
- Speaking engagements at design expos and entrepreneurship forums.
- Personal blog and social media content focusing on her design philosophy, business journey, and trends in the home décor industry.
Messaging:
- Inspiration for home living comes from nature, art, and the stories that surround us.
- Luxury is not just about opulence; it’s about creating spaces that inspire.
Objective: Drive sales and strengthen Elvy’s position as a go-to brand for luxury décor.
Strategy:
- Host seasonal showcases (Diwali, weddings, Christmas) to promote exclusive collections.
- Leverage social media to highlight craftsmanship, limited-edition products, and customer testimonials.
- Collaborate with interior designers and stylists for visual storytelling.
Messaging:
- Celebrate every occasion with timeless elegance.
- Discover pieces that turn spaces into stories.
Objective: Align with modern consumer values of sustainability and community support.
Strategy:
- Introduce eco-friendly product lines with a focus on sustainable materials.
- Partner with artisans and craftsmen from underprivileged communities.
- Highlight these initiatives through storytelling in media and social platforms.
Messaging:
- Luxury meets responsibility.
- Empowering communities through design.
Results Achieved
- Featured in over 50 top-tier media outlets, including Times of India, Harper’s Bazaar India, and NDTV Good Times.
- Garnered over 1 million social media impressions in the first six months.
- Vandana Khosla recognized as one of the Top Women Entrepreneurs in India’s Luxury Segment by industry publications.
- Invited as a keynote speaker at major design and business events.
- A 35% year-on-year increase in sales post-campaigns.
- Seasonal collections sold out during festive periods.
- A 40% growth in social media followers with significant engagement on design tips and behind-the-scenes content.
- Positive feedback from customers highlighting brand quality and uniqueness.