The pandemic and the drastic change it brought with it have spared no one personally and Professionally. Working structure, location, customer relationships and marketing strategies have undergone a complete makeover. As the world moved online, it became all the more important for every business to remain relevant to tide over the devastating impact of Covid on businesses and industry. For Lifestyle brands it came as an opportunity to expand their operations.
Lifestyle brands are companies that work with various segments which collectively form an individual’s identity, be it fashion, everyday routine, skincare, health and fitness, technology and gadgets, commute, kitchen and house appliances, interior designing and everything connected with one’s way of living. With the right marketing strategies these brands have the power to shape how people choose to live their life, their opinions and can become a part of everyday discussion.
PR agencies today are doing more than one job. It is no longer restricted to promotional and marketing activities; it has combined the role of a brand consultant, marketing agent, social media manager and PR manager into one.
With the constant vigil of social media and the new ‘viral’ culture, every little act by any firm can make or break them. Hence presentation of any new updates, projects, expansion needs to be done both regularly and carefully. While there’s a constant need to update and remain relevant, the more crucial part is to remain connected and in the eyes and minds of the customers. But doing it properly assumes great importance. PR companies handle all of this together.
The right marketing of the grand collaboration between HnM and Sabyasachi made it THE news. It was on everyone’s mind and screen. The entire collection was sold out within a few days from the launch and people are still talking about it. This could not have been possible without the nonstop and arduous efforts of the PR industry.
Dominoes’ announcement to award lifetime pizzas to Mirabai Chanu to honour her for winning a medal in the Tokyo Olympics 2020 would have gone unnoticed if it was not for the right PR strategies that spread this news like fire.
The internet and the world going digital has given birth to a new profession and industry – the Influencers and content creators
With short videos, good, consistent, entertaining and interactive online presence, everyone’s an influencer today. Anyone who has a massive following and social media presence actually has the ability to form and change market trends and public opinion.
In this age and time of collaborations it becomes all the more important for brands to not only reach out, but to reach out to the right kind of people, to expand and tap new markets and be a part of every new trend and challenge. It is almost impossible to do all this successfully without a PR agency working round the clock with new ideas constantly getting in touch with influencers for collaborations etc… Even the influencers are all managed by PR firms who manage their profiles, social media presence on platforms, work and continuous presence everywhere.
Hence, in this new era of working and vigilance, one is supposed to conquer the impossible. Brands are supposed to be present everywhere all at once and every action is being debated and discussed. Public memory is fickle. One post is enough to make or break a brand. It becomes important to take the aid professionals of the PR industry today. It is that one step that can make all the difference.