We, at V Spark – Best PR Agencies for startups in India, recognize the requirements of Indian businesses, from small to medium. The nature of today’s growing evolution has seen so much changes in the recent past, is a ground-breaking reality of the powerful existence of the cut-throat competition in the marketing industry. Now creating an identity is the first & foremost element to focus at for success, which was quite insignificant in the gone time as compared to this day. Startups and Public relations are a much newer concept but with great relevance in the industry at this very moment. The marketing gimmick for startups is for sure the current portfolio and efficiency of PR agencies.
Let us learn how and why PR Agencies are essential for Startups in India.
Get noticed within the crowd
PR agencies are mostly either Corporate or Startup driven, and both are partially different in nature. While Corporate PR is managing existing brands and image building in public, Startup PR is sketching an entire image for a new business from scratch. Regardless of its kind, the primary job of PR agencies is adding value to your brand. Among all the services that a PR agency provides, writing convincing stories as per journalists’ demand, Connecting with journalists, having a potential media network to put up stories, developing a full-proof plan with special announcements and creating multiple story-angles, keeping trends into hold, and initiating news and awareness around target audiences are the most workable press-kit that comes along with their body of work. And their measure of work is well-mentioned & identified in the reports they create for their clients.
Effective communication plays an important role in the new era transforming a barely new organization into one of the most trusted and spoken about companies. This transformation is what we call changing perceptions that a PR Agency can do for a company. Every startup must dedicate resources towards developing an effective public relation strategy and consider PR as an integral part of their startup ideas. Startups are kind of freshers to the business world and they need time to create an identity and credibility for themselves. PR agencies help them position in the eyes of the consumers, hence adding value t your esteemed organization.
The digital introduction
With the spur in the Social media platforms, PR practitioners took full advantage of these mediums as effective tools to reach out to consumers, and engaging in direct communication. Twitter trends, Facebook & Instagram Live have got us a large number of social influencers and have completely transformed the landscape for brand equity concurrent to the hard-selling practice. PR puts equivalent amount of gravity to create brand narratives impactful for social media which is an equal effective medium for competitive outcomes. Skillful videos, chats, connecting with influencers, are superiorly substantial in overall brand maturity.
PR’s growth to enticement & stimulating interactions
PR industry caught momentum lately. It largely relied previously on press agency and public information. It was a time when print and broadcast were dominant on communication grounds. However, with the growing entrepreneurial nature, the media landscape is observing definite changes, especially with the digital hypnosis. The influx of the various digital platforms, the content marketing gimmick, gaining popularity of influencers, have up scaled the Public relations game exponentially, while propelling a successful startup.
Identifying new categories & prospects
Away from traditional business types, new entrepreneurs are experimenting with new age products in categories hardly existed or identified as a prospective element for business. Communication patterns have changed over the time, and have always embraced challenges with a lot of media attention. PR Practitioners are leaving no stones unturned to travel across roads less travelled to create brand narratives for new business prototypes. They rightly know how to make the best use of arsenals fit for the new-age media and tickle the audience to reciprocity. While the larger and well-known corporations has easy access to media visibility, new ventures operates in small budgets. PR agencies help compete these debutants with bigwigs to claim their share of media attention.