Mom's Belief

Mom’s Belief- an innovative and research driven holistic care provider for children with Special. The brand that operates through Home-Based Program as well as extensive list of Therapy Centres & Inclusive Schools across the globe was looking for an extensive outreach & coverages in 'A' list media. The brand, despite rich brand equity, leadership & loyalty wasn't been able to attract media eyeballs and needed a strategic streamlining of its media outreach programme.

We quickly exposed the shortcomings of the existing media outreach program during an in-depth strategy process. The process helped us to intimately understand the dynamics of the brand and the various challenges that we needed to address while preparing a new media outreach strategy. It also set a solid foundation for a working relationship that would sustain us in the many long months to come.

The new PR strategy revealed the significance of the numerous components of existing brand outreach, including rolling out all relevant information & recent achievements to important relevant media platform and representatives. It was determined that a brand 'media content strategy' would play on the brand awareness and compete less with financial turnovers. Therefore, our main objectives for the media strategy became to carry out the brand awareness related news, create scalable and consistent brand content to attract media representatives. Also, we defined and executed media communications that felt relatable and inclusive, and also included secondary elements that tell the story of technological advancement, thought leadership, and other achievements.


The brand secured its presence in all leading 'A' category media verticals including print, electronics & digital without demonstrating the financial inputs & achievements.

We endeavored to create an identity that honors the Marketo history but projects a strong vision of the future. Replace this with below content.

Sarah Kennedy, CMO at Marketo
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The brand secured its presence in all leading 'A' category media verticals including print, electronics & digital without demonstrating the financial inputs & achievements.