Craftsvilla.com is a marketplace to "Discover Unique Indian Products" including Handmade, Vintage, Ethnic, Organic and Natural products from India.
PR ROAD MAP
Collected important info from the brand on its product range, success and other USP's
Brand familiarisation with media by info seeding into selective Media verticals
Secured various profiling opportunities with leading dailies, financials, regionals & e-portals catering to the TG. Featured Craftsvilla.com as a leading marketplace with extensive product categories of handcrafted items
Select emailer & telephonic Interviews with Founders: Interview with top tier Lifestyle Magazines & Supplement to talk about Craftsvilla's rise from the scratch, Various Case Studies & Expansion Plans
Secured various industry story participation opportunities for brand to position them as Industry experts
Issued tips, bylines articles on weekly & fortnightly basis to various lifestyle media. Also took parts in various industry stories and interviews
Secured opportunities with all leading Financials & health media talking about the expansion plans, team & service innovations. Also to attract probable investors.
Its been a great journey with you guys. The way you guys follow up is really impeccable. In our busy hours, the way your team performs is really great. We never thought that you guys are an external agency handling our media relations. Keep up the spirit.Co-Founder - Craftsvilla.com
We endeavored to create an identity that honors the Marketo history but projects a strong vision of the future.